Communicating Science to the Public: Insights from American Association for the Advancement of Science

I liked this way of contrasting how scientists communicate with each other compared to how the public tends to want to receive science information. http://www.aaas.org/pes/develop-your-message-3-points

Scientists tend to communicate about their work this way:

Background

Supporting Details

Results conclusions.

 

The public tends to want the reverse: Bottom line, then so what, then some supporting details.

 

Don’t think of it as dumbing down, but rather finding relevance for the target audience.

Pretty much affirms what interpreters do and why it often works better than when scientists try to talk to people about their work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s