Communicating Science to the Public: Insights from American Association for the Advancement of Science

I liked this way of contrasting how scientists communicate with each other compared to how the public tends to want to receive science information.

Scientists tend to communicate about their work this way:


Supporting Details

Results conclusions.


The public tends to want the reverse: Bottom line, then so what, then some supporting details.


Don’t think of it as dumbing down, but rather finding relevance for the target audience.

Pretty much affirms what interpreters do and why it often works better than when scientists try to talk to people about their work.

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